WAIglobal Expands Product Sales in the Aftermarket with Talking Pictures, Solenium Group's Content Management System

Talking Pictures Centralizes Data Allowing WAIglobal to Provide Aftermarket Trading Partners Data in Multiple Formats, Increasing Speed-to-Market and Sales

TORONTO - January 14, 2011 - Solenium Group, a provider of technology solutions and services to the Automotive Aftermarket, today announced that WAIglobal has selected Talking Pictures as their aftermarket content management system (CMS).

In order to expand their business in the Aftermarket, WAIglobal needed a CMS that:

  • Can quickly and easily produce PIES and ACES data satisfying trading partner requirements
  • Has the capacity to be the central repository for all the company‚Äôs part and application data
  • Provides functionality to manage large quantities of digital assets, and
  • Allows the company to publish searchable product catalogs online

WAIglobal evaluated several leading catalog management solutions. After careful consideration of each solution, Talking Pictures was the clear choice. In addition to satisfying all their key CMS requirements, Talking Pictures also provides the ability to manage OE data, VIO information, digital assets and Bill of Materials.

Tom Burns, VP of Marketing at WAIglobal stated "Talking Pictures allows us to expand our business in the Aftermarket quickly. It will also help us increase efficiencies, minimize data duplication, and significantly reduce operating costs. In addition, Talking Pictures will expand the capabilities of the Lester online and paper catalog product offering."

Ryan Champney, Product Information and Application Research Manager at WAIglobal, commented "With Talking Pictures, we can now aggregate data we have scattered in multiple systems into one central system. This will allow us to easily provide our trading partners the data they request, generating new sales for WAI."

Chris Nierintz, Director of Business Development for Solenium, stated "We are very happy to be working with the WAIglobal group of companies including Lester. We look forward to helping WAI expand their Aftermarket business."

About WAIglobal

WAIglobal, a leading manufacturer and distributor in the automotive, heavy duty and power sports aftermarket, offers electrical parts including alternators, starters and components, engine management components, ignition distributors, mass air flow sensors and wiper motors through a worldwide distribution and supply chain network.

About Solenium Group

Based in Toronto, Canada, Solenium Group has over 25 years experience providing technology solutions and services to the automotive aftermarket. Talking Pictures, Solenium's content management system, empowers aftermarket companies to manage, share, publish and distribute product information and application data.


Media Contact

Patrick Weilmeier
1-800-811-5473 x.290