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TRW Adopts Solenium Group's Talking Pictures Content Management Systems to Expand Sales in the US Aftermarket
Talking Pictures Empowers TRW to Easily Create Catalog Data and Product Information for Distribution to Aftermarket Customers
TORONTO – November 02, 2011 – Solenium Group, a provider of technology solutions and services to the Automotive Aftermarket, today announced that TRW has adopted Talking Pictures as their content management system.
In order to accelerate their launch into the North American Aftermarket, TRW required a catalog management system that was scalable, configurable and could easily produce catalog data and product information satisfying new customer requirements.
TRW conducted an extensive evaluation of all the leading Aftermarket CMS solutions before selecting Solenium's Talking Pictures. Russ Stebbins, TRW's Director, North American Aftermarket, commented, "Talking Pictures was clearly the best fit for TRW. Not only can we configure the system to meet our needs but we can generate data files for our customers quickly and easily. Reducing the time required to create and distribute data to customers will have a positive impact on sales."
Juergen Mehlis, TRW's Product and Application Data Manager stated, "We are very pleased with the functionality Talking Pictures provides us, it is clear that we can grow with this system as our needs change. We were also impressed that, in a few shorts weeks, Solenium was able to load our data in Talking Pictures and produce our new brake catalog". Mr. Mehlis also added, "The time and resources required to produce customer-specific data files can be significant. With Talking Pictures we can generate data files for distribution to our customers with minimal resources."
About TRW
With 2010 sales of $14.4 billion, TRW Automotive Holding Corp. ranks among the world's leading automotive suppliers. Headquartered in Livonia, Michigan, USA, the Company, through its subsidiaries, operates in 26 countries and employs over 60,000 people worldwide. TRW Automotive products include integrated vehicle control and driver assist systems, braking systems, steering systems, suspension systems, occupant safety systems (seat belts and airbags), electronics, engine components, fastening systems and aftermarket replacement parts and services.
About Solenium Group
Based in Toronto, Canada, Solenium Group has over 25 years of experience providing technology solutions and services to automotive aftermarket companies. Talking Pictures, Solenium's content management system, empowers aftermarket companies to manage, share, publish and distribute product information and application data.
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Media Contact
Patrick Weilmeier
pweilmeier@soleniuminc.com
1-800-811-5473 x.290