Baldwin Selects Solenium's Talking Pictures Content Management System to Eliminate Data Redundancy and Generate ACES Files

Talking Pictures Becomes Baldwin Filters' Single Source of Catalog Data Maximizing Efficiency and Minimizing Time to Produce ACES Files

TORONTO - October 28, 2011 - Solenium Group, a provider of technology solutions and services to the Automotive Aftermarket, today announced that Baldwin Filters has selected Talking Pictures as their content management system (CMS).

After evaluating several Aftermarket catalog and product information management solutions, Baldwin selected Solenium and Talking Pictures based upon its strong track record, enhanced functionality, and ease in generating ACES files.

Talking Pictures is designed to be the single source of data across an entire organization, simplifying day-to-day catalog management tasks. Kevin Connolly, Baldwin's VP of Marketing, stated "We can see that with Talking Pictures as our centralized data management system, our catalog department will update and manage catalog data much more efficiently and in far less time."

Talking Pictures provides Baldwin powerful functionality to generate ACES files quickly and easily. Ken Stirn, Director of Product Management at Baldwin, commented "Talking Pictures simplifies the process of generating ACES files tremendously. We are empowered to produce accurate ACES files and to distribute them to our trading partners quickly and efficiently."

About Baldwin Filters

Baldwin Filters, a member of the CLARCOR organization since 1981, produces over 6,000 lube, air, fuel, hydraulic, coolant and transmission filtration products. These products are sold through a worldwide distribution network. CLARCOR, a publically traded company on the NYSE under the symbol CLC, is based in Franklin, Tennessee. CLARCOR is a diversified marketer and manufacturer of mobile, industrial and environmental filtration and consumer and industrial packaging products sold in domestic and international markets.

About Solenium Group

Based in Toronto, Canada, Solenium Group has over 25 years experience providing technology solutions and services to the automotive aftermarket. Talking Pictures, Solenium's content management system, empowers aftermarket companies to manage, share, publish and distribute product information and application data.

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Media Contact

Patrick Weilmeier
pweilmeier@soleniuminc.com
1-800-811-5473 x.290